Deloitte survey points to long wait for mass adoption of electric cars

Reposted from The Independent Online

A Europe-wide survey conducted by the consulting firm Deloitte points to widespread interest in electric vehicles (EVs), but also suggests that only a minority think that they may be in the first wave of customers for the technology themselves.

Deloitte asked 4,760 consumers whether they would be prepared to consider EVs as an option, and 31 per cent of respondents said they were not likely to consider such a vehicle, while at the other end of the scale, 16 per cent, were “potential first movers”. The majority, 53 per cent, were open-minded about the subject and said they “might be willing to consider” an EV. Deloitte believes that only one or two per cent, drawn from the latter two groups, will actually take the plunge and buy an electric car; these it classifies as the early adopters.

Deloitte also probed the participants about their attitudes to important factors in the decision to lease or buy an EV such as range and charging time, and found that customers’ expectations were at odds with the capabilities of today’s generation of cars. For example, 74 per cent would expect an EV to have a range of 480km, or about 300 miles, before they would consider switching, but the best of the electric cars coming on to the market, the Nissan Leaf and Mitsubishi i-MiEV are only capable of travelling about a third of that distance before they need charging. The big manufacturers say that the mileages that most motorists cover in a typical day fall well within the capability of current EVs, but range anxiety remains a problem. Peugeot, for example, offers a so-called mobility programme, Mu, which among other services, provides drivers of electric cars with access to other vehicles for long journeys. Some 67 per cent of Deloitte’s respondents also said that they would expect battery charging to take no longer than two hours, whereas most current vehicles need to be plugged in overnight for a full charge – although fast chargers, which at present are too expensive for domestic use for most customers, would meet the requirement.

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