Green cleaning: There’s the scrub

Our products harm the environment. They are not environmentally friendly. We never say they are environmentally friendly.” Who is saying this? BP’s Tony Hayward, perhaps?

Actually these are the words of Mick Bremans, chief executive of Ecover, the biggest-selling brand of “ecological” cleaning and laundry products in Britain. Despite celebrating 30 years in the business of selling greener, cleaner household products, Bremans’ team at Ecover has not yet discovered a dishwasher tab or laundry liquid that is what the consumer with a conscience is looking for – environmentally friendly.

In fact, Bremans is making the point that no product, be it a lavatory cleaner, a hybrid car or a locally sourced punnet of strawberries, is technically environmentally friendly. Everything we make takes its toll on the planet in production and leaves its mark when disposed of. Instead, Ecover describes its products as “ecological”, to communicate that they are kinder to the environment than comparable products.

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