Mimimyne is the brain child of Tabitha Potts, a mother of two small boys who worked previously as a TV researcher, web content editor and author (she co-wrote Bringing Up Baby; The New Mother’s Companion with Daisy Goodwin). Tabitha has had a life-long interest in the environment as she was brought up by hippy parents who recycled, grew their own vegetables and made their own cheese way before it was considered fashionable to be ‘green’.

She has been fascinated by design for years and started Me Me Mine Ltd when she noticed that there was a lack of eco shops catering to parents who were interested in buying modern, designer-made products for their children which were created with sustainability in mind. She and her family are now ‘growing up green’ in East London.

Mimi Myne is the brain child of Tabitha Potts, a mother of two small boys who worked previously as a TV researcher, web content editor and author (she co-wrote Bringing Up Baby; The New Mother’s Companion with Daisy Goodwin). Tabitha has had a life-long interest in the environment as she was brought up by hippy parents who recycled, grew their own vegetables and made their own cheese way before it was considered fashionable to be ‘green’.

She has been fascinated by design for years and started Me Me Mine Ltd when she noticed that there was a lack of eco shops catering to parents who were interested in buying modern, designer-made products for their children which were created with sustainability in mind. She and her family are now ‘growing up green’ in East London.

Check out Mimi Myne ’s ‘Special Stuff’ section to find some fantastic discounted products.