Sometimes the simplest ideas can have a profound effect.
Nearly 20 years ago there wasn’t a lot of discussion about organic farming. Even the idea that we ought to think about where our food came from seemed a bit eccentric and old-fashioned.
Since then there’s been a sea change in attitudes. From organic and fair trade to school meals and sustainable farming, everyone has an opinion about food. Every part of the process, meanwhile, from growing, producing, transporting, promoting and selling food is under scrutiny like never before.
Duchy Originals was launched in 1990 by HRH The Prince of Wales. However the story goes back a little further, back to the early 1980s when the Prince moved to the Highgrove country estate in Gloucestershire.
At that time, the general consensus about farming was that we needed to concentrate on making food cheaper, farming more efficient and food shopping more convenient.
The Prince believed instead that we need to think about the long-term future of our environment and our rural communitDuchy Originals Ltd was established by HRH The Prince of Wales in 1990 to promote organic food and farming and to help protect and sustain the countryside and wildlife.
Today Duchy Originals is one of the UK's leading organic and sustainable food companies, producing a range of over 200 products from biscuits to preserves and gifts to garden seeds. All profits are donated - almost £7m so far - to The Prince's Charities Foundation.
Duchy Originals supports a wide variety of projects from the environment, to health, arts and education. | 
